ŠKODA’s ‘Made for Ireland’ platform was never more important than during COVID when everyone was made to stay in Ireland. 

To bring the joy back to staycations we created a passport stamp for each of the 26 counties in the Republic of Ireland with the brilliant Annie Atkins. 

Each stamp was unique to it’s county and showcased the pride and beauty found there. 
The stamps were geo located to each county and accessed through social. Allowing staycationers to collect them on social as they travelled the country.
Agency: Boys & Girls
Copywriter: Georgie Murphy 
Illustration: Annie Atkins