Australians are getting less and less thoughtful every Christmas — $900 million is spent on gifts that will head straight to landfill and 86% of Aussies admit to regifting or never using gifts. Yet, Christmas ad campaigns don’t address this — in fact, they make it worse. So Myer, Australia’s biggest retailer, set out to address this, by encouraging Aussies to gifts thoughtfully instead.
For Myer’s Christmas campaign, we told the story of Wendell, a regifted wombat-shaped hand soap (with lavender-like scent) voiced by Australian comedian Angus Sampson. Wendell was regifted from person to person, through a series of interconnected TV commercials, pieces of social content, the Myer Christmas catalogue and was hidden throughout the Myer store. Influencers even regifted Wendell soaps to each other.
Agency: Clemenger BBDO Australia
Australians are getting less and less thoughtful every Christmas — $900 million is spent on gifts that will head straight to landfill and 86% of Aussies admit to regifting or never using gifts. Yet, Christmas ad campaigns don’t address this — in fact, they make it worse. So Myer, Australia’s biggest retailer, set out to address this, by encouraging Aussies to gifts thoughtfully instead.
For Myer’s Christmas campaign, we told the story of Wendell, a regifted wombat-shaped hand soap (with lavender-like scent) voiced by Australian comedian Angus Sampson. Wendell was regifted from person to person, through a series of interconnected TV commercials, pieces of social content, the Myer Christmas catalogue and was hidden throughout the Myer store. Influencers even regifted Wendell soaps to each other.
Agency: Clemenger BBDO Australia
Agency: Clemenger BBDO Australia
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